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· 4 min read
The EU AI Act: What It Means for Brands and Creative Agencies
As of August 2, 2026, another major phase of the EU AI Act has taken effect. Here's who the regulation applies to, how the risk tiers work, and what it practically means for companies using AI in marketing and brand communication.
· 2 min read
Branding or Rebranding? How to Tell Your Brand Needs a Change
Five signs a brand needs a refresh, and what actually separates a rebrand from building an identity from scratch.
· 2 min read
How Long Does a Brand Identity Project Take, and What Does It Cost?
A practical look at how long visual identity projects really take, what drives the price, and how to prepare before you brief a designer.