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About

Who I am

01Bio

In short

Krystian Kacprzak — Head of Design

I design brand identities by combining a strong sense of aesthetics with business objectives. As Head of Design at a marketing agency, I lead a creative team, ensuring the highest artistic and production standards across every project. I combine a leadership role with hands-on work: I personally design key creative assets and manage direct contact and relationships with the agency's key clients.

My approach is built on precision and reliability, and a deep understanding of business needs. I specialize in creating consistent visual identity systems, branding materials, and 360° advertising campaigns that build strong, recognizable market positions for brands. Working in an agency environment has taught me how to efficiently combine strategic concepts with flawless graphic execution.

I graduated with honors in Graphic Design (AHE in Łódź), and I'm currently broadening my management knowledge through a Master's degree in Management in Warsaw. Combining hard design skills with management expertise allows me to deliver solutions that are not only visually refined, but above all operationally effective and results-driven.

of experience
10+ years
of experience
projects delivered
5k+
projects delivered
brands served
150+
brands served

Branding

  • Logo & brand marks
  • Brand strategy
  • Visual identity

Digital

  • Google Ads creatives
  • Meta Ads creatives
  • LinkedIn Ads creatives
  • Bing Ads creatives

Print

  • DTP
  • Posters, flyers, brochures
  • Large-format banners
  • Labels & packaging
  • Custom print jobs

Art direction

  • Key visual creation
  • Coordinating creative work
  • Adopting new creative technologies

Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Figma
  • Adobe XD
  • Adobe AE
  • Adobe Premiere Pro
  • Acrobat
  • CapCut

02CV

Full career path

  1. Jan 2023 — present

    Head of Design · aw

    I lead the creative team at aw, a marketing agency, responsible for the artistic and production quality of every project we deliver. I combine a leadership role with hands-on work, personally designing key creative assets and maintaining direct relationships with the agency's key clients.

    • — Leading the creative team and overseeing the quality of delivered projects
    • — Direct responsibility for relationships with the agency's key clients
  2. Jan 2022 — Dec 2022

    Senior Graphic Designer · Agencja Wizerunku

    I led more complex design projects and provided guidance to junior designers on the team.

    • — Independently leading branding projects from concept through to final delivery
    • — Mentoring and supporting junior designers on the team
  3. Jan 2021 — Dec 2021

    Graphic Designer · Agencja Wizerunku

    I designed graphic materials and supported the creative team on projects for agency clients.

    • — Co-creating visual identities and marketing materials for agency clients
    • — Direct collaboration with the strategy team and account managers
  4. Jan 2016 — Dec 2020

    Freelance Graphic Designer · Freelance

    I provided design services for individual clients and small businesses, from the first briefing through to final production files.

    • — Logo design and foundational visual identity for local brands and startups
    • — Marketing materials (flyers, business cards, social media graphics) for clients across various industries

03Growth

Certificates

  • Using AI in Business Development

    Google

    Issued Jun 2026

    AI for Business · Artificial Intelligence

    Show credential →
  • Inbound Marketing Optimization

    HubSpot Academy

    Issued Feb 2026 · Expires Mar 2027

    Show credential →
  • Crisis Management in SMEs

    PARP (Polish Agency for Enterprise Development)

    Issued Feb 2026

    Crisis Management · Change Management

  • LinkedIn Content and Creative Design

    LinkedIn

    Issued Nov 2022 · Expired Nov 2024

    Graphic Design

    Show credential →