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Rebranding of GRAVIT Sp. z o.o. — GRAVIT Sp. z o. o.
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Rebranding of GRAVIT Sp. z o.o.

A complete rebrand of GRAVIT: from brand strategy and a new key visual to rollout across the new headquarters and the company's branch locations.

Client
GRAVIT Sp. z o. o.
Year
2025
Role
Lead Graphic Designer
Services
Brand strategy, Key visual, Visual identity, Digital & DTP, Multi-branch rollout
Duration
February 2025 – January 2026 (foundation), rollout ongoing across further branches

Challenge

The rebrand was sparked by the construction of a large new headquarters in Strzeszkowice, near Lublin. A natural moment to refresh the brand's image in step with the company's pace of growth, without losing its roots or its long-standing identity. An added challenge was consistency across four business lines: agricultural, municipal, construction, and rental & e-commerce, which had until then operated without a unified visual system.

Approach

I worked closely with Iza Kacprzak, GRAVIT's Marketing Manager, both remotely and in on-site meetings at the new headquarters as it was being built. The process also required coordination with architects and construction contractors, so the new identity would align with the building's architecture and signage from day one, rather than being added on afterward.

Solution

The scope covered a new, consistent key visual and visual identity system tailored to GRAVIT's four business lines: agricultural, municipal, construction, and rental & e-commerce. The new brand was rolled out from the ground up at the new headquarters in Strzeszkowice, and the project also covered digital and DTP work, factoring in the needs of the new site as early as the collaboration with architects and contractors.

Gallery

Instead of more visualisations and design work, here I want to show something more authentic: a selection of real photos from the construction of GRAVIT's new headquarters, a process I was part of from the very beginning, and in some ways even before it started. These are shots from different stages of the build, straight from the construction site, not finished design work.

Results

  • New visual identity implemented at the newly built headquarters in Strzeszkowice
  • Progressive rollout to further branches: Zamość, Lipnik and Przeworsk
  • High client satisfaction with the brand's consistency and how accurately it reflected their vision, a stronger partnership
  • Positive reception among GRAVIT employees and clients
  • Increased brand recognition
  • Growth in inquiries, website visits and sales, combined with the agency's campaign activity

Tools

Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Figma

Credits

Krystian Kacprzak — construction photography · Adam Lonczak — construction photography (aw.je) · Iza Kacprzak — construction photography (GRAVIT)